Intellectual property law
Every entrepreneur has to deal with Intellectual Property (IP). Your company’s trade name, for example, is an intellectual property right.
However, in addition to that there is a wide range of other protected intellectual property rights. Most companies, for example, spend a lot of time on innovation, investment, development (of products) and on marketing. Intellectual property plays a key role in that regard. Intellectual property rights relate to anything from your website, to brands, domain names, logos, technological innovations, new products, to slogans, advertising, and software.
Protection of IP
If you spend a lot of time and effort developing and marketing something truly new or truly unique, it would naturally be a nuisance if your competitor were to be able to benefit from your investments. In addition, it is vital that you actively protect your property rights because IP can lose its value without protection and enforcement.
What kind of IP is relevant to your business and how can you protect your IP? BvdV’s lawyers will be able to advise you on these matters and can assess whether you have protected your IP in the right way, for example by transferring your IP to the most profitable legal entity.
Intellectual property provides opportunities
Establishing and protecting your intellectual property rights in the right way can help you protect your investments and optimise your market share. In addition, IP offers various opportunities in the field of exclusivity, sales, licensing, pledging, tax benefits and subsidies. In short: IP provides opportunities for every entrepreneur.
Disputes on intellectual property frequently require a rapid response, as infringements of your IP may lead to confusion on the market. If a competitor, for example, has been selling products under your name – or a very similar name – it is paramount that the necessary steps are taken to counter those actions immediately.
Often the first step is to issue a summons. Occasionally, litigation is required to ensure that the other party ceases the wrongful use of your trade name (or trademark, patent, design or copyright).